Now and Later

Now and Later candies, created in 1962 by The Phoenix Candy Company in Brooklyn, New York, are famous for their unique "now and later" eating experience. Initially hard and firm, these taffy-like squares gradually soften as you chew, delivering a long-lasting burst of fruity flavor. The name itself playfully suggests you can enjoy some immediately and save the rest for later.

This distinctive texture, combined with a wide array of vibrant fruit flavors like cherry, apple, and grape, made Now and Later an instant hit. Over the decades, they've evolved with "Chewy" and "Morphs" varieties, maintaining their appeal as a fun, portable, and enduring American candy classic.

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  • image of now and later candy now later image of now and later candy

    Now and Later Candy

    $8.95
    Now and Later CandyIndulge in the delicious fruit assorted candy flavors of Now and Later Candy. The vibrant colors and irresistible taste will delight your taste buds. With its compact size and individual wrapping, Now and Later Candy is convenient for...
  • image of original now and laters candy image of original now and laters

    Original Now and Laters

    $10.95
    Original Now and LatersOriginal Now and Laters candy is a timeless treat with fruity flavors. Individually wrapped, single, and available in an assortment of classic original flavors, including apple, grape, strawberry, cherry, and banana, these...
  • image of now later blue raspberry 6 pc 24 pack now and later candy bulk image of now later blue raspberry 6 pc 24 pack now and later candy

    Now and Later Blue Raspberry 24 Pack

    $9.95
    Now and Later Blue Raspberry 24 PackNow and Later Blue Raspberry 24 Pack. Enjoy the sweet long-lasting flavor of blue raspberry in a hard chew taffy square. Each pack contains 6 pieces of individually wrapped Now and Later Blue Raspberry candy. Perfect...
  • image of now and later tropical punch 24 pack now later candy image of now and later tropical punch 24 pack candy

    Now and Later Tropical Punch 24 Pack

    $9.95
    Now and Later Tropical Punch 24 PackEnjoy the sweet long-lasting flavor of tropical punch in a hard chew taffy square with Now and Later Tropical Punch 24 Pack. Each pack contains 6 pieces of individually wrapped Now and Later Tropical Punch candy,...
  • image of now later apple 6 pc 24 pack image of now later apple 6 pc 24 pack candy

    Now and Later Apple 24 Pack

    $9.95
    Now and Later Apple 24 PackNow and Later Apple 24 Pack Summertime fun with this Apple hard chew taffy square. Each pack contains 6 pieces of individually wrapped Now and Later Apple candy. Perfect for pinatas and goody bags. 24 packs per order.Now and...
  • image of now later cherry 6 piece 24 pack now and later candy bulk image of now later cherry 6 piece 24 pack now a later candy

    Now and Later Cherry 24 Pack

    $9.95
    Now and Later Cherry 24 PackNow and Later Cherry 24 Pack. Enjoy the sweet long-lasting cherry flavor in a hard chew taffy square. Each pack contains 6 pieces of individually wrapped Now and Later Cherry candy. Perfect for pinatas, and goody bags. 24...
  • image of now later banana 6 piece 24 pack image of now later banana 6 piece 24 pack now and laters candy

    Now and Later Banana 24 Pack

    $9.95
    Now and Later Banana 24 PackNow and Later Banana 24 Pack - Enjoy the sweet long-lasting flavor of banana in a hard chew taffy square. Each pack contains 6 pieces of individually wrapped Now and Later Banana candy. Perfect for pinatas and goody bags. 24...
  • image of now and later grape 6 piece 24 ct candy image of now and later grape 6 piece 24 ct

    Now and Later Grape 24 Pack

    $9.95
    Now and Later Grape 24 PackThe Now and Later Grape 24 Pack is the perfect treat for grape candy lovers. Each pack contains 6 pieces of individually wrapped grape taffy squares, bursting with delicious grape flavor. Whether you're planning a purple-themed...
  • image of now later pineapple 6 pc 24 ct now and later candy image of now later pineapple 6 pc 24 ct

    Now and Later Pineapple 24 Pack

    $9.95
    Now and Later Pineapple 24 PackNow and Later Pineapple 24Pack Wake up your taste buds with this individually wrapped, mouth-watering, pineapple flavored Now and Later. Each pack contains 6 pieces of individually wrapped Now and Later Pineapple candy...
  • image of now later strawberry 6 pc 24 ct image of now later strawberry 6 pc 24 ct now a later candy

    Now and Later Strawberry 24 Pack

    $9.95
    Now and Later Strawberry 24 PackEnjoy the sweet flavor of strawberry in these bite-size hard chew taffy squares with Now and Later Strawberry 24 Pack. Each pack contains 6 pieces of individually wrapped candy, perfect for taking along, pinatas, and goody...
  • image of now later chewy banana 6 pc 24 pack now and later bulk candy image of now later chewy banana 6 pc 24 pack

    Now and Later Chewy Banana 24 Pack

    $9.95
    Now and Later Chewy Banana 24 Pack\Now and Later Chewy Banana 24 Pack\ is the perfect treat for those who love the delicious taste of banana candy. Each pack contains 6 individually wrapped pieces of chewy taffy, making it ideal for birthday party goodie...
  • image of now and later watermelon 24 pack now a later candy image of now and later watermelon 24 pack candy

    Now and Later Watermelon 24 Pack

    $9.95
    Now and Later Watermelon 24 PackNow and Later Watermelon 24 Pack is the perfect combination of sweet, tangy, and refreshing watermelon flavor in a convenient pack. Each pack contains 24 mini bars, with 6 individually wrapped Now and Later Watermelon...
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